LCY logoLCY
Accounting Firm Marketing · Pay Per Client

Turn accounting enquiries into agreed clients.

A business looking for an accountant compares options within days. We help accounting firms move prospects from enquiry to consultation to an agreed new paying-client outcome, with fees structured around that result, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Client
EnquiryBusiness responds
QualifyService & stage
ConsultBooking set
Follow-upKeep it moving
ClientAgreed outcome
Example enquirynow
Hi, I'm starting a small business and need help with bookkeeping and tax. Do you offer a consultation?
Auto-responding & qualifying…

Illustrative conversation.

Built for accounting and financial service firms

Accounting firmsBookkeeping servicesTax advisoryCPA practicesAudit firmsOutsourced finance teams

A different way to grow your accounting firm

A typical arrangement bills for activity. LCY ties its performance fee to the agreed client outcome.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Accounting Firm Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so high-intent prospects don't go cold.
  • We qualify project scope, service and timing before your team is involved.
  • We help guide prospects toward a consultation or site visit, with follow-up and reminders.
  • You pay when the agreed client outcome happens.
You pay when the result happens
A client is counted when the agreed client conversion happens — for example, a signed client. The exact definition is agreed before launch so both parties use the same measurement.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most accounting firms lose clients

The gap between an enquiry and an agreed client is where revenue disappears. We close it.

Reply while interest is fresh

A business owner researching accountants wants to talk now. The system replies instantly so an enquiry doesn't go cold while you're busy.

Can we book a consultation?
Yes — what services do you need?

Illustrative conversation.

Keep consultations moving

A prospect who isn't followed up after an initial reply rarely books a consultation. Automated follow-up keeps the conversation moving.

Enquiry received
Day 1 · Follow-up
Day 3 · Reminder

Example cadence, not a fixed schedule.

Track agreed clients

The question isn't how many enquiries arrived — it's how many became agreed clients. We track the journey that actually became revenue.

Enquiry→Consult→Client tracked
How it works

From enquiry to agreed client outcome

01

Campaign & landing page

We build the offer, campaign and a focused landing page positioned around what your ideal client actually wants — a clear reason to enquire, not just 'contact us'.

LCY handles
02

Response & qualification

The system replies instantly through WhatsApp, Messenger, Instagram, SMS or chat, then collects the service type, business stage and timing so you speak with the right opportunities.

LCY handles
03

Consultation & follow-up

Automated follow-up keeps the conversation moving and guides qualified prospects toward a consultation, with reminders and re-engagement.

LCY handles
04

Agreed client outcome

You deliver a strong consultation and run a consistent onboarding process. We track what actually became an agreed new paying client, not just how many leads arrived.

Your team handles

More agreed clients. More measurable results. Let's grow.

Pay around the agreed result

Fees are structured around an agreed new paying-client outcome — not the number of leads collected.

What counts as a result

An enquiry or a consultation is a step toward a result — it is not the result itself.

What makes a new paying client a billable result is agreed before the campaign launches. The exact outcome, fee, advertising budget and responsibilities are confirmed upfront.

What we agree before launch

  • How results are tracked
  • The performance fee
  • The advertising budget
  • Lead handling responsibilities
  • Your consultation and onboarding process

We bring the opportunity. You deliver the expertise.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Automated consultation follow-up
  • Reminders and re-engagement
  • Conversion tracking and reporting

Your team handles

  • Delivering a strong consultation
  • Availability for human responses when needed
  • A consistent sales and onboarding process
  • Welcoming the new client and starting the engagement

Common questions

What counts as a client?

What makes a new paying client a billable result is agreed before the campaign launches. An enquiry or a consultation is a step toward a result, not the result itself. Terms are confirmed per campaign.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. The fee is structured around an agreed new paying-client outcome rather than the number of leads collected. No specific price is published; terms are confirmed per campaign.

Do you guarantee a number of clients?

No. We do not guarantee a specific number of clients. The performance model is structured around an agreed client outcome, defined before launch.

Can the system qualify service type and business stage before a consultation?

Yes. During qualification the system can collect the service type, business stage and timing so you spend consultation time on the right opportunities rather than casual enquiries.

Let's build your client acquisition system.

More agreed clients. More measurable results. Only pay when the agreed result happens.

Pay Per Client · Pay Per Customer · Performance-Based Marketing