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Dog Walking Marketing · Pay Per Customer

Turn dog walking enquiries into paying customers.

We help dog walking businesses turn enquiries into paying customers — from the walking schedule and dog needs to a first walk and an agreed paid package, with fees structured around the customer outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Customer
EnquiryLanding page
ResponseInstant reply
QualifySchedule & dog
First walkTrial booked
CustomerPaid package
Example enquirynow
Hi, I need a dog walker weekday mornings. Do you do group or solo walks and can we start with a trial?
Auto-responding & qualifying…

Illustrative conversation.

Built for dog walking businesses

Solo dog walkersGroup dog walkersWeekday walkersSubscription walkingPuppy walkersMulti-route walkers

A different way to grow your dog walking

A typical arrangement bills for activity. LCY ties its performance fee to the agreed paying-customer result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Dog Walking Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so prospects don't go cold.
  • We qualify the service, location and intent before your team speaks with anyone.
  • We help guide prospects toward an intro session or visit, with reminders and re-engagement.
  • You pay when the agreed paying-customer result happens.
You pay when the result happens
A customer is counted when the agreed customer conversion happens — for example, a paying customer (or membership where that's how your business defines a result). An enquiry or a visit that doesn't convert is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most dog walkers lose customers

Busy owners decide fast and forget easily. The gap between an enquiry and a paid package is where revenue disappears. We close it.

Reply while demand is fresh

A working owner wants a walker confirmed soon. The system replies instantly so an enquiry doesn't go cold while you're out on walks.

Can you walk my dog mornings?
Yes — solo or group, and what's your dog like?

Illustrative conversation.

Keep first walks moving

A trial booked and never followed up rarely becomes a package. Automated follow-up keeps prospects moving toward a subscription.

Day 0 · Enquiry
Day 1 · Walk reminder
Day 3 · Follow-up

Example cadence, not a fixed schedule.

Track paying customers

The question isn't how many enquiries arrived — it's how many became paying customers. We track the journey that became revenue.

Enquiry→Walk→Customer tracked
How it works

From enquiry to paying customer

01

Campaign & landing page

Offer and landing page positioned around what a dog owner wants — the schedule, walk type and a clear reason to enquire.

LCY handles
02

Respond & qualify

Instant reply captures the walking schedule and dog needs, then guides the prospect toward a first walk or trial.

LCY handles
03

Follow-up & first walk

Automated follow-up and reminders keep the prospect moving toward the walk, with re-engagement so opportunities don't disappear.

LCY handles
04

Agreed customer outcome

You deliver a great first walk and close the package. We track what became a paying customer — not just how many enquiries arrived.

Your team handles

Recurring walking revenue starts with customers who actually join. Acquisition should be tied to the customer outcome.

Pay around the agreed customer

Fees are structured around an agreed customer or package outcome — not first walks booked or leads collected.

What counts as a result

A first walk booking is a step toward a result — it is not the result itself.

A customer is counted when the agreed customer conversion happens — for example, a paying customer or walking package. The exact definition is agreed before launch so both parties use the same measurement. Enquiries that never reply are not counted as results on their own.

What we agree before launch

  • What counts as a customer
  • How customers are tracked
  • The performance fee
  • The advertising budget
  • Your sales process

We bring the demand. You deliver the walks.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • First-walk booking and follow-up
  • Automated follow-up and reminders
  • Customer conversion tracking

Your team handles

  • Deliver reliable, safe walks
  • Close the walking package
  • Respond quickly when human attention is needed
  • Run a consistent service process

Common questions

What counts as a customer?

The exact definition of a customer is agreed before the campaign begins. For dog walkers, a customer result is typically a paying customer or walking package — not an enquiry, a first walk that doesn't convert, or a lead that never replies.

Is a first walk the same as a customer result?

No. A first walk is a step toward a result, not the result itself. A customer counts when the agreed customer conversion happens — for example, a paid package.

Can the system qualify schedule upfront?

Yes. During qualification the system can capture the walking schedule and dog needs so your time is spent on the right routes.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. No specific price is published; terms are confirmed per campaign.

Stop paying for leads. Start paying for customers.

More paying customers. More recurring walks. Only pay when the agreed customer outcome happens.

Pay Per Customer · Pay Per Booking · Performance-Based Marketing