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Roofing Company Marketing · Pay Per Customer

Turn roofing enquiries into agreed paid projects.

We help roofing companies turn enquiries into agreed paid projects — from the roof issue and inspection need to a quote and an agreed job, with fees structured around the agreed customer outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Project
EnquiryLanding page
ResponseInstant reply
QualifyIssue & type
InspectionQuote follow-up
ProjectAgreed result
Example enquirynow
Hi, I've noticed a water stain on the ceiling — can someone inspect my roof and give a quote?
Auto-responding & qualifying…

Illustrative conversation.

Built for roofing companies

Residential roofersCommercial roofingRoof repairsRe-roofing specialistsGutter & flashingRoof inspection services

A different way to grow your roofing company

A typical arrangement bills for activity. LCY ties its performance fee to the agreed paying-customer result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Roofing Company Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so prospects don't go cold.
  • We qualify the service, location and intent before your team speaks with anyone.
  • We help guide prospects toward an intro session or visit, with reminders and re-engagement.
  • You pay when the agreed paying-customer result happens.
You pay when the result happens
A customer is counted when the agreed customer conversion happens — for example, a paying customer (or membership where that's how your business defines a result). An enquiry or a visit that doesn't convert is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most roofing companies lose projects

Roofing enquiries need trust and a timely inspection. The gap between an enquiry and an agreed project is where revenue disappears. We close it.

Reply while concern is high

A roof leak worries customers. The system replies instantly so an enquiry doesn't go cold while your crew is on a site.

Can you inspect my roof this week?
Yes — what's the issue and roof type?

Illustrative conversation.

Keep inspections moving

An inspection requested and never followed up rarely converts. Automated follow-up keeps prospects moving toward an agreed project.

Day 0 · Enquiry
Day 1 · Inspection reminder
Day 3 · Quote follow-up

Example cadence, not a fixed schedule.

Track agreed projects

The question isn't how many enquiries arrived — it's how many became agreed paid projects. We track the journey that became revenue.

Enquiry→Inspection→Project tracked
How it works

From enquiry to agreed project

01

Campaign & landing page

Offer and landing page positioned around what a roofing customer wants — the issue, inspection and a clear reason to enquire.

LCY handles
02

Respond & qualify

Instant reply captures the roof issue and type, then guides the prospect toward an inspection or quote.

LCY handles
03

Follow-up & inspection

Automated follow-up and reminders keep the prospect moving toward an inspection and quote, with re-engagement so opportunities don't disappear.

LCY handles
04

Agreed customer outcome

Your team delivers the work and collects payment. We track what became an agreed paid project — not just how many enquiries arrived.

Your team handles

Every delayed reply is a project lost to a faster competitor. Let's fix that.

Pay around the agreed result

Fees are structured around an agreed customer outcome — not inspections booked or leads collected.

What counts as a result

An enquiry or inspection is a step toward a result — it is not the result itself.

A customer is counted when the agreed customer conversion happens — for example, an agreed paid roofing project. The exact definition is agreed before launch so both parties use the same measurement. Enquiries that never reply are not counted as results on their own.

What we agree before launch

  • What counts as a customer
  • How results are tracked
  • The performance fee
  • The advertising budget
  • Your quote and project process

We bring the demand. Your team delivers the roof.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Inspection follow-up and booking
  • Automated follow-up and reminders
  • Customer conversion tracking

Your team handles

  • Deliver a quality roofing job
  • Provide accurate quotes
  • Respond quickly when human attention is needed
  • Run a consistent service process

Common questions

What counts as a customer?

The exact definition of a customer is agreed before the campaign begins. For roofing companies, a customer result is typically an agreed paid project — not an enquiry, an inspection that doesn't convert, or a lead that never replies.

Is an inspection the same as a customer result?

No. An inspection is a step toward a result, not the result itself. A customer counts when the agreed customer conversion happens — for example, an agreed paid project.

Can the system qualify roof type and issue?

Yes. During qualification the system can capture the roof issue and type so your team prepares for the right inspection.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. No specific price is published; terms are confirmed per campaign.

Stop paying for leads. Start paying for projects.

More agreed projects. More revenue. Only pay when the agreed customer outcome happens.

Pay Per Customer · Pay Per Result · Performance-Based Marketing