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Catering Company Marketing · Pay Per Booking

Turn catering enquiries into confirmed bookings.

We help catering companies turn enquiries into confirmed bookings — from the event date and guest count to a tasting and an agreed catering contract, with fees structured around the booking outcome, not the number of leads collected. Hosts book caterers who reply fast and prove they can deliver the experience.

See how it works
Illustrative workflowEnquiry → Booking
EnquiryLanding page
ResponseInstant reply
QualifyDate & guests
TastingMenu & quote
BookingDeposit paid
Example enquirynow
Hi, we're planning a corporate dinner for 80 — what catering packages do you offer and can we arrange a tasting?
Auto-responding & qualifying…

Illustrative conversation.

Built for catering companies

Corporate caterersWedding caterersEvent caterersPrivate chef servicesBuffet & banquet caterersSpecialty cuisine caterers

A different way to grow your catering business

A typical arrangement bills for activity. LCY ties its performance fee to the agreed booking outcome.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive catering enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so booking intent doesn't go cold.
  • We qualify the event date, package and requirements before scheduling.
  • We help guide prospects toward a confirmed booking, with reminders and follow-up.
  • You pay when the agreed booking outcome happens.
You pay when the result happens
What makes a booking billable — for example, a confirmed booking with the required deposit — plus attribution and any cancellation or refund rules, is agreed before launch. A mere enquiry or unconfirmed hold is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most catering companies lose bookings

Hosts contact several caterers and book whoever responds with a menu and quote first. The gap between an enquiry and a confirmed booking is where revenue disappears. We close it.

Reply while demand is fresh

A host planning an event wants a menu and quote fast. The system replies instantly so an enquiry doesn't go cold during service.

Can you cater our event?
Yes — what date and guest count?

Illustrative conversation.

Keep tastings moving

A host who doesn't hear back books someone else. Automated follow-up keeps prospects moving toward a tasting and booking.

Day 0 · Enquiry
Day 1 · Menu follow-up
Day 3 · Booking reminder

Example cadence, not a fixed schedule.

Track confirmed bookings

The question isn't how many enquiries arrived — it's how many became confirmed bookings. We track the journey that became revenue.

Enquiry→Tasting→Booking tracked
How it works

From enquiry to confirmed booking

01

Campaign & landing page

Offer and landing page positioned around your menu and experience — packages, samples and a reason to enquire.

LCY handles
02

Respond & qualify

Instant reply captures the event date and guest count, then guides the host toward a tasting.

LCY handles
03

Follow-up & tasting

Automated follow-up shares menu options and keeps the host moving toward a tasting and quote.

LCY handles
04

Agreed booking outcome

You deliver a memorable event and confirm the booking. We track what became a confirmed booking — not just how many enquiries arrived.

Your team handles

Hosts book the caterer who responds with a great menu. Acquisition should be tied to the booking outcome.

Pay around the agreed booking

Fees are structured around an agreed booking outcome — not tastings booked or leads collected.

What counts as a result

An enquiry or tasting is a step toward a result — it is not the result itself.

A booking is counted when the agreed booking conversion happens — for example, a confirmed booking with deposit. The exact definition is agreed before launch so both parties use the same measurement. Enquiries that never reply are not counted as results on their own.

What we agree before launch

  • What counts as a booking
  • How bookings are tracked
  • The performance fee
  • The advertising budget
  • Your tasting process

We bring the hosts. You deliver the feast.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Tasting follow-up and scheduling
  • Automated follow-up and reminders
  • Booking conversion tracking

Your team handles

  • Deliver a memorable event
  • Build trust through your menu
  • Respond quickly when human attention is needed
  • Confirm the booking and collect payment

Common questions

What counts as a booking?

The exact definition of a booking is agreed before the campaign begins. For catering companies, a booking result is typically a confirmed booking with deposit — not an enquiry, a tasting that doesn't convert, or a lead that never replies.

Is a tasting the same as a booking result?

No. A tasting is a step toward a result. A booking counts when the agreed booking conversion happens — for example, a confirmed booking with deposit.

Can the system qualify the event upfront?

Yes. During qualification the system can capture the event date and guest count so you prepare the right tasting.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. No specific price is published; terms are confirmed per campaign.

Stop paying for leads. Start paying for bookings.

More confirmed bookings. More memorable events. Only pay when the agreed booking outcome happens.

Pay Per Booking · Wedding Venues · Performance-Based Marketing