Turn local demand into paying customers.
For consumer and local businesses — fitness, gyms, beauty, automotive, home services and memberships — we turn local demand into paying customers. From first enquiry to follow-up to visit to purchase, fees are structured around the agreed customer outcome, not the number of leads collected.
Example conversation, not an actual customer.
Example conversation, not an actual customer.
Built for consumer & local businesses
A different way to win customers
Most agencies bill for activity. LCY ties its performance fee to the paying-customer outcome.
The Traditional Model
Pay for activity, carry the risk
- A typical retainer-led arrangement may charge management fees independently of customer outcomes.
- You receive enquiries that may never reply.
- Manual follow-up and booking work is left to your business.
- Opportunities get forgotten after one or two follow-ups.
- You carry most of the marketing risk whether results happen or not.
Agency fee + ad spend + … “the marketing bill still arrives.”
The LCY Model
We focus on the result, not just the lead
- We build the campaign, the landing page and the offer.
- We automate lead response and follow-up so local demand doesn't go cold.
- We qualify the service, location and intent before your team is involved.
- We help guide prospects toward a visit, tour or purchase, with reminders.
- You pay when the agreed paying-customer outcome happens.
Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.
Where local businesses lose customers
Local prospects compare options fast and forget easily. The gap between an enquiry and a paying customer is where revenue disappears. We close it.
Reply while demand is fresh
Local customers move quickly. The system replies instantly so an enquiry doesn't go cold while your front desk or team is busy.
Example conversation.
Keep visits moving
A prospect who enquires and is never followed up rarely walks in. Automated follow-up keeps them moving toward a visit or purchase.
Example cadence, not a fixed schedule.
Track paying customers
The question isn't how many enquiries arrived — it's how many became paying customers. We track the journey that actually became revenue.
From enquiry to paying customer
Campaign & landing page
Offer and landing page positioned around what your local customer actually wants — a clear reason to enquire, not just 'contact us'.
LCY handlesRespond & qualify
Instant reply collects service required, location and intent, then guides the prospect toward a visit, tour or appointment.
LCY handlesFollow-up & visit
Automated follow-up and reminders keep the prospect moving toward walking in, with re-engagement so opportunities don't disappear.
LCY handlesAgreed customer outcome
Your team delivers the in-store experience and closes. We track what became a paying customer — not just how many enquiries arrived.
Your team handlesCampaign & landing page
Offer and landing page positioned around what your local customer actually wants — a clear reason to enquire, not just 'contact us'.
LCY handlesRespond & qualify
Instant reply collects service required, location and intent, then guides the prospect toward a visit, tour or appointment.
LCY handlesFollow-up & visit
Automated follow-up and reminders keep the prospect moving toward walking in, with re-engagement so opportunities don't disappear.
LCY handlesAgreed customer outcome
Your team delivers the in-store experience and closes. We track what became a paying customer — not just how many enquiries arrived.
Your team handlesFor businesses that thrive on volume and repeat visits, acquisition should be tied to the customer outcome.
Pay around the agreed customer
Fees are structured around an agreed customer outcome — not visits booked or leads collected.
What counts as a result
A visit or walk-in is a step toward a result — it is not the result itself.
What we agree before launch
- What counts as a customer
- How customers are tracked
- The performance fee
- The advertising budget
- Your in-store sales process
We bring the demand. Your team delivers the experience.
LCY handles
- Campaign, landing page and offer
- Instant response and lead qualification
- Visit or appointment booking
- Automated follow-up and reminders
- Customer conversion tracking
Your team handles
- Deliver a strong in-store experience
- Close the purchase or membership
- Respond quickly when human attention is needed
- Run a consistent sales process
Common questions
What counts as a customer?
The exact definition of a customer is agreed before the campaign begins so both parties use the same measurement. For consumer and local businesses, a customer result is typically a completed purchase or a paying customer — not an enquiry, a visit that doesn't convert, or a lead that never replies.
How does pricing and the advertising budget work?
The performance fee and the advertising budget are agreed before the campaign launches. The fee is structured around an agreed customer outcome rather than the number of leads collected. No specific price is published; terms are confirmed per campaign.
Is a walk-in or visit the same as a customer result?
No. A visit or walk-in is a step toward a result, not the result itself. A customer counts as a result when the agreed customer conversion happens — for example, a completed purchase or paying customer.
How is this different from Pay Per Client?
Pay Per Customer is built for consumer and local businesses that thrive on volume and repeat visits, where the result is a completed purchase or paying customer. Pay Per Client is built for professional and high-value services where the result is a signed client.
Stop paying for leads. Start paying for customers.
More paying customers. More repeat visits. Only pay when the agreed customer outcome happens.
Pilates Studio Marketing · Gym Marketing · Yoga Studio Marketing · Beauty Salon Marketing · Auto Detailing Marketing · Cleaning Company Marketing · Pay Per Client · Pay Per Booking · Pay Per Result · Lead Generation