LCY logoLCY
Pay Per Booking

Turn enquiries into agreed bookings.

For businesses that sell through appointments and reservations, we handle the enquiry, qualification, scheduling, reminders and tracking — moving prospects from first contact to a scheduled booking toward the agreed outcome. Fees are structured around the agreed booking result, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Booking
EnquiryProspect responds
QualifyService & timing
ScheduleSlot selected
RemindConfirmation
BookingAgreed outcome
Example enquirynow
Hi, can I book a site visit for a quote next week?
Checking availability & scheduling…

Example conversation, not actual availability.

Built for appointment & reservation businesses

ConsultationsAssessmentsDemosSite visitsSales appointmentsConfirmed bookings

A different way to fill the calendar

Most agencies bill for activity. LCY ties its performance fee to the agreed booking outcome.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign, the landing page and the offer.
  • We automate lead response and follow-up so booking intent doesn't go cold.
  • We qualify the service and preferred timing before scheduling.
  • We schedule the booking and send reminders and re-confirmation to reduce no-shows.
  • You pay when the agreed booking outcome happens.
You pay when the result happens
What makes a booking billable — including confirmed vs attended or completed status, and how cancellations and no-shows are treated — is agreed before launch. A calendar reservation alone does not automatically count as a payable result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where booking businesses lose the result

A booking that's confirmed but never attended, or an enquiry that's never scheduled, is lost revenue. We close the gap from enquiry to agreed booking.

Reply while interest is fresh

Prospects who want to book move fast. The system replies instantly and starts scheduling so an enquiry doesn't go cold while your team is busy.

Can I book a site visit next week?
Yes — Tue or Thu work?

Example conversation.

Reminders that reduce no-shows

A booking without a reminder is more likely to become a no-show. Automated reminders and re-confirmation keep the booking on track.

Booking set
Day before · Reminder
Day of · Re-confirm

Example cadence, not a fixed schedule.

Track the agreed booking

The question isn't how many reservations were made — it's how many became the agreed booking outcome. We track what actually counted.

Enquiry→Scheduled→Booking tracked
How it works

From enquiry to agreed booking

01

Campaign & landing page

Offer and landing page positioned around what your prospect actually wants — a clear reason to enquire and book, not just 'contact us'.

LCY handles
02

Respond & qualify

Instant reply collects service required and preferred timing, then guides the prospect toward selecting an available slot.

LCY handles
03

Schedule & remind

The system schedules the booking and sends automated reminders and re-confirmation to reduce no-shows and cancellations.

LCY handles
04

Agreed booking outcome

Your team delivers the appointment. We track what became the agreed booking outcome — confirmed, attended or completed as defined before launch — not just how many reservations were made.

Your team handles

A reservation is a step toward a result. We track the agreed booking outcome.

Pay around the agreed booking

Fees are structured around an agreed booking outcome — not reservations made or leads collected.

What counts as a result

A confirmed reservation is a step toward a result — it is not the result itself.

What makes a booking billable — including confirmed vs attended or completed status, and how cancellations and no-shows are treated — is agreed before launch. A calendar reservation alone does not automatically count as a payable result.

What we agree before launch

  • Confirmed vs attended vs completed
  • How cancellations and no-shows are treated
  • How bookings are tracked
  • The performance fee
  • The advertising budget

We fill the calendar. Your team delivers the appointment.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Scheduling and slot selection
  • Automated reminders and re-confirmation
  • Booking outcome tracking

Your team handles

  • Deliver the appointment or visit
  • Respond quickly when human attention is needed
  • Handle rescheduling and cancellations
  • Run a consistent service experience

Common questions

What counts as a booking?

What makes a booking a billable result — including whether a confirmed reservation counts, whether the booking must be attended or completed, and how cancellations and no-shows are treated — is agreed before the campaign launches. A calendar reservation alone does not automatically count as a payable result.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. The fee is structured around an agreed booking outcome rather than the number of leads collected. No specific price is published; terms are confirmed per campaign.

Does every reservation count as a result?

No. A confirmed reservation is a step toward a result. Whether the agreed booking result requires attendance, completion, or another status — and how cancellations and no-shows are handled — is defined before launch so both parties use the same measurement.

What kinds of businesses is this for?

Pay Per Booking suits businesses that sell through appointments or reservations — consultations, assessments, demos, site visits, sales appointments and confirmed bookings — where the agreed booking outcome can be tracked reliably.

Stop paying for leads. Start paying for bookings.

More scheduled appointments. More agreed outcomes. Only pay when the agreed booking result happens.

Pay Per Patient · Pay Per Client · Pay Per Customer · Pay Per Result