LCY logoLCY
HR Consultancy Marketing · Pay Per Client

Turn HR consultancy enquiries into paying clients.

We help HR consultancies turn enquiries into paying clients — from the business needs (compliance, policy, people strategy) to a consultation and an agreed engagement, with fees structured around the client outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Client
EnquiryLanding page
ResponseInstant reply
QualifyNeeds & size
ConsultCall booked
ClientSigned client
Example enquirynow
Hi, we need help with HR compliance and contracts — what do you cover and how do you work?
Auto-responding & qualifying…

Illustrative conversation.

Built for HR consultancies

HR compliance consultantsPeople strategy consultantsContract & policy specialistsEmployee relations consultantsHR for small businessOrganisation design

A different way to grow your hr consultancy

A typical arrangement bills for activity. LCY ties its performance fee to the agreed client outcome.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive HR Consultancy Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so high-intent prospects don't go cold.
  • We qualify project scope, service and timing before your team is involved.
  • We help guide prospects toward a consultation or site visit, with follow-up and reminders.
  • You pay when the agreed client outcome happens.
You pay when the result happens
A client is counted when the agreed client conversion happens — for example, a signed client. The exact definition is agreed before launch so both parties use the same measurement.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most HR consultancies lose clients

Businesses compare consultants and stall on follow-up. The gap between an enquiry and a signed engagement is where revenue disappears. We close it.

Reply while motivation is high

A business with an HR need wants help now. The system replies instantly so an enquiry doesn't go cold while you're in a client meeting.

Can you help with our HR?
Yes — what needs and team size?

Illustrative conversation.

Keep consultations moving

A call booked and never followed up rarely converts. Automated follow-up keeps prospects moving toward a signed engagement.

Day 0 · Enquiry
Day 1 · Call reminder
Day 3 · Proposal follow-up

Example cadence, not a fixed schedule.

Track signed clients

The question isn't how many enquiries arrived — it's how many became signed clients. We track the journey that became revenue.

Enquiry→Consult→Client tracked
How it works

From enquiry to signed client

01

Campaign & landing page

Offer and landing page positioned around what a business wants — reliable HR support, clear scope and a reason to enquire.

LCY handles
02

Respond & qualify

Instant reply captures the business needs and size, then guides the prospect toward a consultation.

LCY handles
03

Follow-up & consultation

Automated follow-up and reminders keep the prospect moving toward the call, with re-engagement so opportunities don't disappear.

LCY handles
04

Agreed client outcome

You deliver a great consultation and close the engagement. We track what became a signed client — not just how many enquiries arrived.

Your team handles

HR clients are won in the follow-up. Acquisition should be tied to the client outcome — not to leads collected.

Pay around the agreed client

Fees are structured around an agreed client outcome — not consultations booked or leads collected.

What counts as a result

An enquiry or a consultation is a step toward a result — it is not the result itself.

A client is counted when the agreed client conversion happens — for example, a signed HR engagement. The exact definition is agreed before launch so both parties use the same measurement. Enquiries that never reply are not counted as results on their own.

What we agree before launch

  • What counts as a client
  • How clients are tracked
  • The performance fee
  • The advertising budget
  • Your sales process

We bring the demand. You deliver the expertise.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Consultation booking and follow-up
  • Automated follow-up and reminders
  • Client conversion tracking

Your team handles

  • Deliver a strong consultation
  • Close the engagement
  • Respond quickly when human attention is needed
  • Run a consistent sales process

Common questions

What counts as a client?

The exact definition of a client is agreed before the campaign begins. For HR consultancies, a client result is typically a signed engagement — not an enquiry, a consultation that doesn't convert, or a lead that never replies.

Can the system qualify needs upfront?

Yes. During qualification the system can capture the business needs and team size so you prepare the right consultation.

Does this work for compliance and strategic HR?

Yes. The campaign can be positioned around your specific HR focus — compliance, policy, people strategy or organisation design.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. No specific price is published; terms are confirmed per campaign.

Stop paying for leads. Start paying for clients.

More signed engagements. More clients. Only pay when the agreed client outcome happens.

Pay Per Client · Lead Generation · Performance-Based Marketing