LCY logoLCY
Healthcare Marketing · Pay Per Patient

Turn clinic enquiries into patients.

We build the campaign, respond to enquiries instantly, qualify patient needs and move prospects toward booking — with fees structured around the agreed patient outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Patient
EnquiryLanding page
ResponseInstant reply
QualifyNeeds & location
BookingAppointment set
PatientAttends & pays
Example enquiry
Hi, I'd like to book a physio session for lower back pain.

Built for appointment-based clinics

PhysiotherapyChiropracticRehabilitationDentalWellness centresSpecialist clinics

A different way to grow your clinic

A typical arrangement bills for activity. LCY ties its performance fee to the patient result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive healthcare enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up across WhatsApp, Messenger, SMS and chat.
  • We qualify the service and location fit before your team speaks with anyone.
  • We help guide prospects toward an appointment, with reminders and no-show recovery.
  • You pay when the agreed patient result happens.
You pay when the result happens
A patient counts as a result when they attend the clinic and pay for their first treatment. A lead, booked appointment or no-show is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most clinics lose patients

The gap between an enquiry and a patient is where revenue disappears. We close it.

Reply while interest is fresh

Ten minutes becomes an hour, an hour becomes tomorrow — by then they may be speaking with a competitor. The system replies instantly so prospects don't wait for your team.

Is the clinic open on weekends?
Yes — Saturday 9am–2pm. What service do you need?

Illustrative conversation.

Keep enquiries moving

A lead followed up once and forgotten is a missed patient. Automated follow-up keeps the conversation moving after the first message.

Day 0 · Enquiry received
Day 1 · Follow-up sent
Day 3 · Reminder
Day 5 · Re-engage

Example cadence, not a fixed schedule.

Track patient outcomes

The question isn't how many leads arrived — it's how many became patients. We track the journey that actually became revenue.

Enquiry→
Booking→
Patient
tracked
How it works

From enquiry to agreed patient outcome

01

Campaign & landing page

We build the offer, campaign and a focused landing page positioned around what your ideal patient actually wants — a clear reason to enquire, not just 'contact us'.

LCY handles
02

Response & qualification

The system replies instantly through WhatsApp, Messenger, Instagram, SMS or chat, then collects location, service required and needs so your team speaks with the right opportunities.

LCY handles
03

Follow-up & booking

Automated follow-up keeps the conversation moving and guides qualified prospects toward a clinic appointment, with reminders and no-show recovery.

LCY handles
04

Agreed patient outcome

Your clinic welcomes the patient and delivers care. We track what actually became a patient — attendance plus payment for the first treatment — not just how many leads arrived.

Your clinic handles

Empty appointment slots are revenue that can never be recovered. Let's fill them.

Pay around the agreed result

Fees are structured around an agreed patient outcome — not the number of leads collected.

What counts as a result

A booked appointment is a step toward a result — it is not the result itself.

A patient counts as a result when they attend the clinic and pay for their first treatment. A lead, enquiry, booking, no-show, or payment without attendance is not enough.

What we agree before launch

  • How results are tracked
  • The performance fee
  • The advertising budget
  • Lead handling responsibilities
  • The clinic's booking and care process

We bring the opportunity. Your clinic delivers the care.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Automated follow-up and reminders
  • Appointment booking and no-show recovery
  • Conversion tracking and reporting

Your clinic handles

  • Welcoming the patient and delivering care
  • Availability for human responses when needed
  • A consistent booking and care process
  • Collecting payment for the first treatment

Common questions

What counts as a patient?

A patient counts as a result when they attend the clinic and pay for their first treatment. A lead, enquiry, booking, no-show, or payment without attendance is not enough.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. The fee is structured around an agreed patient outcome rather than the number of leads collected. No specific price is published; terms are confirmed per campaign.

Is a booked appointment the same as a patient result?

No. A booked appointment is a step toward a result, not the result itself. A patient counts as a result when they attend the clinic and pay for their first treatment.

Is this suitable for every clinic?

The model works best for appointment-based clinics where each new patient has meaningful value, results can be measured clearly, there is capacity for additional patients, and the clinic can deliver a strong service once the patient arrives.

Let's build your patient acquisition system.

More booked patients. Less wasted capacity. Only pay when the agreed result happens.

Performance-Based Marketing · Pay Per Enrolment · Lead Generation