LCY logoLCY
Recruitment Marketing · Pay Per Client

Turn recruitment enquiries into paying clients.

We help recruitment agencies turn enquiries into paying clients — from the hiring need and role type to a consultation and an agreed placement contract, with fees structured around the client outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Client
EnquiryLanding page
ResponseInstant reply
QualifyRole & volume
ConsultCall booked
ClientSigned contract
Example enquirynow
Hi, we're hiring for several roles — what sectors do you cover and how do you charge?
Auto-responding & qualifying…

Illustrative conversation.

Built for recruitment agencies

Permanent recruitmentTemp & contract recruitmentExecutive searchSector-specific agenciesVolume recruitmentSpecialist headhunters

A different way to grow your recruitment agency

A typical arrangement bills for activity. LCY ties its performance fee to the agreed client outcome.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Recruitment Agency Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so high-intent prospects don't go cold.
  • We qualify project scope, service and timing before your team is involved.
  • We help guide prospects toward a consultation or site visit, with follow-up and reminders.
  • You pay when the agreed client outcome happens.
You pay when the result happens
A client is counted when the agreed client conversion happens — for example, a signed client. The exact definition is agreed before launch so both parties use the same measurement.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most recruitment agencies lose clients

Employers compare agencies and stall on follow-up. The gap between an enquiry and a signed contract is where revenue disappears. We close it.

Reply while motivation is high

An employer with an open role wants to talk now. The system replies instantly so an enquiry doesn't go cold while you're sourcing candidates.

Can you help us hire?
Yes — what roles and how many?

Illustrative conversation.

Keep consultations moving

A call booked and never followed up rarely converts. Automated follow-up keeps prospects moving toward a signed contract.

Day 0 · Enquiry
Day 1 · Call reminder
Day 3 · Proposal follow-up

Example cadence, not a fixed schedule.

Track signed clients

The question isn't how many enquiries arrived — it's how many became signed clients. We track the journey that became revenue.

Enquiry→Consult→Client tracked
How it works

From enquiry to signed client

01

Campaign & landing page

Offer and landing page positioned around what an employer wants — the right talent, fast, and a reason to enquire.

LCY handles
02

Respond & qualify

Instant reply captures the role type and volume, then guides the prospect toward a consultation.

LCY handles
03

Follow-up & consultation

Automated follow-up and reminders keep the prospect moving toward the call, with re-engagement so opportunities don't disappear.

LCY handles
04

Agreed client outcome

You deliver a great consultation and close the contract. We track what became a signed client — not just how many enquiries arrived.

Your team handles

Recruitment contracts are won in the follow-up. Acquisition should be tied to the client outcome — not to leads collected.

Pay around the agreed client

Fees are structured around an agreed client outcome — not consultations booked or leads collected.

What counts as a result

An enquiry or a consultation is a step toward a result — it is not the result itself.

A client is counted when the agreed client conversion happens — for example, a signed placement contract. The exact definition is agreed before launch so both parties use the same measurement. Enquiries that never reply are not counted as results on their own.

What we agree before launch

  • What counts as a client
  • How clients are tracked
  • The performance fee
  • The advertising budget
  • Your sales process

We bring the demand. You deliver the talent.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Consultation booking and follow-up
  • Automated follow-up and reminders
  • Client conversion tracking

Your team handles

  • Deliver a strong consultation
  • Close the contract
  • Respond quickly when human attention is needed
  • Run a consistent sales process

Common questions

What counts as a client?

The exact definition of a client is agreed before the campaign begins. For recruitment agencies, a client result is typically a signed contract — not an enquiry, a consultation that doesn't convert, or a lead that never replies.

Can the system qualify role type?

Yes. During qualification the system can capture the role type and hiring volume so you prepare the right consultation.

Does this work for permanent and temp recruitment?

Yes. The campaign can be positioned around your specific recruitment model — permanent, temp, contract or executive search.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. No specific price is published; terms are confirmed per campaign.

Stop paying for leads. Start paying for clients.

More signed contracts. More clients. Only pay when the agreed client outcome happens.

Pay Per Client · Lead Generation · Performance-Based Marketing