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Veterinary Clinic Marketing · Pay Per Customer

Turn veterinary enquiries into paying clients.

We help veterinary clinics turn pet-owner enquiries into paying clients — from the pet's concern and service needed to an appointment and an agreed paid visit, with fees structured around the customer outcome, not the number of leads collected. Clinical assessment, diagnosis and treatment remain with your veterinary team.

See how it works
Illustrative workflowEnquiry → Client
EnquiryLanding page
ResponseInstant reply
QualifyPet & concern
AppointmentVisit booked
ClientPaid visit
Example enquirynow
Hi, my cat hasn't been eating well — can I book an appointment, and which of your locations is closest?
Auto-responding & qualifying…

Illustrative conversation.

Built for veterinary clinics

General practice clinicsEmergency & 24-hour vetsSpecialist vetsMulti-location vet groupsMobile vet servicesPet wellness clinics

A different way to grow your veterinary clinic

A typical arrangement bills for activity. LCY ties its performance fee to the agreed paying-customer result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Veterinary Clinic Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so prospects don't go cold.
  • We qualify the service, location and intent before your team speaks with anyone.
  • We help guide prospects toward an intro session or visit, with reminders and re-engagement.
  • You pay when the agreed paying-customer result happens.
You pay when the result happens
A customer is counted when the agreed customer conversion happens — for example, a paying customer (or membership where that's how your business defines a result). An enquiry or a visit that doesn't convert is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most veterinary clinics lose clients

Pet owners call whoever answers first when worried. The gap between an enquiry and a paid visit is where revenue disappears. We close it.

Reply while concern is high

A worried pet owner wants help now. The system replies instantly so an enquiry doesn't go cold while your team is in consult.

Can I book an appointment today?
Yes — what's the concern and your pet type?

Illustrative conversation.

Keep appointments moving

A booking enquiry not followed up rarely converts. Automated follow-up keeps prospects moving toward a paid visit.

Day 0 · Enquiry
Day 1 · Appointment reminder
Day 2 · Re-engage

Example cadence, not a fixed schedule.

Track paying clients

The question isn't how many enquiries arrived — it's how many became paying clients. We track the journey that became revenue.

Enquiry→Appointment→Client tracked
How it works

From enquiry to paying client

01

Campaign & landing page

Offer and landing page positioned around what a pet owner wants — the service, care standards and a clear reason to enquire.

LCY handles
02

Respond & qualify

Instant reply captures the pet's concern, service needed and location, then guides the prospect toward an appointment.

LCY handles
03

Follow-up & appointment

Automated follow-up and reminders keep the prospect moving toward the visit, with re-engagement so opportunities don't disappear.

LCY handles
04

Agreed customer outcome

Your clinic delivers the care and collects payment. We track what became a paying client — not just how many enquiries arrived.

Your team handles

Every unanswered enquiry is a client lost to a faster clinic. Let's fix that.

Pay around the agreed customer

Fees are structured around an agreed customer outcome — not appointments booked or leads collected.

What counts as a result

An enquiry or appointment is a step toward a result — it is not the result itself.

A customer is counted when the agreed customer conversion happens — for example, a paid veterinary visit. The exact definition is agreed before launch so both parties use the same measurement. Enquiries that never reply are not counted as results on their own.

What we agree before launch

  • What counts as a customer
  • How customers are tracked
  • The performance fee
  • The advertising budget
  • Your booking and care process

We bring the demand. Your clinic delivers the care.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Appointment booking and follow-up
  • Automated follow-up and reminders
  • Customer conversion tracking

Your team handles

  • Deliver quality veterinary care
  • Run a smooth consult process
  • Respond quickly when human attention is needed
  • Collect payment for the visit

Common questions

What counts as a customer?

The exact definition of a customer is agreed before the campaign begins. For veterinary clinics, a customer result is typically a paid visit — not an enquiry, an appointment that doesn't convert, or a lead that never replies. Clinical decisions remain with your veterinary team.

Does the system make clinical decisions?

No. The system helps respond to enquiries, qualify the concern and guide prospects toward booking. Clinical assessment, diagnosis and treatment are handled by your qualified veterinary professionals.

Can the system handle emergency enquiries?

During qualification the system can capture the urgency and pet concern so urgent cases are surfaced quickly for your team.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. No specific price is published; terms are confirmed per campaign.

Stop paying for leads. Start paying for clients.

More paying clients. More visits. Only pay when the agreed customer outcome happens.

Pay Per Customer · Pay Per Patient · Performance-Based Marketing