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Pay Per Result

Marketing built around your agreed outcome.

Not every business fits the patient, enrollment, client, customer or booking models. If your conversion is something else — another clearly measurable outcome — we define it together, agree how it's tracked and attributed, qualify the right prospects, and structure fees around that agreed result.

See how it works
Illustrative processDefine → Verify
DefineAgree the outcome
TrackAttribution set
QualifyRight prospects
VerifyReport result

Built for businesses with a different measurable outcome

Qualified appointmentsConsultationsCompleted bookingsSigned customersConfirmed purchasesOther agreed conversions

A different way to measure success

Most agencies bill for activity. LCY ties its performance fee to the outcome you actually define.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We define the outcome together before the campaign begins.
  • We build the campaign, the landing page and the offer.
  • We automate response and follow-up and qualify the right prospects.
  • We agree attribution and tracking so the result can be verified.
  • You pay when the agreed, measurable result happens.
You pay when the result happens
A result is counted when the agreed, measurable outcome happens, with attribution and tracking agreed before launch. A generic lead is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where bespoke outcomes get lost

When the result isn't a standard conversion, most agencies fall back to leads. We define and track the outcome that actually matters to your business.

A result you actually define

We don't force your business into a generic model. We agree the specific conversion event that matters and build the system around it.

Generic lead→Your outcome agreed

Qualify the right prospects

Not every enquiry matches your outcome. The system qualifies intent and needs so your team spends time on prospects that can become the agreed result.

Enquiry
Qualified
Agreed result

Example funnel.

Report the verified result

We track and report the agreed outcome with agreed attribution — not vanity metrics. You see what actually became the result you defined.

Define→Track→Verify reported
How it works

Define, track and verify the outcome

01

Define the outcome

We agree together what counts as a result — the specific conversion event — and how it will be attributed and tracked before the campaign begins.

LCY handles
02

Campaign & qualification

Offer, landing page and advertising structured around reaching the right prospect, with instant response and qualification toward the agreed outcome.

LCY handles
03

Follow-up & conversion

Automated follow-up keeps prospects moving toward the agreed result, with reminders and re-engagement so opportunities don't disappear.

LCY handles
04

Verify & report

Your team delivers the experience that completes the outcome. We verify and report what became the agreed result — not just how many leads arrived.

Your team handles

Define the outcome. Build the system. Measure the result.

Pay around the agreed result

Fees are structured around an agreed, measurable outcome — not the number of leads collected.

What counts as a result

The result is the specific conversion event we define together — not a generic lead.

A result is counted when the agreed, measurable outcome happens, with attribution and tracking agreed before launch. Enquiries that never reply are not counted as results on their own. The exact definition is agreed by both parties before the campaign begins.

What we agree before launch

  • What event counts as a result
  • How attribution and tracking work
  • The performance fee
  • The advertising budget
  • Lead handling and your sales process

We define and build the system. Your team completes the outcome.

LCY handles

  • Defining and agreeing the result
  • Campaign, landing page and offer
  • Instant response and qualification
  • Automated follow-up and reminders
  • Attribution, tracking and reporting

Your team handles

  • Deliver the experience that completes the outcome
  • Respond quickly when human attention is needed
  • Run a consistent sales process
  • Confirm the result with agreed measurement

Common questions

What is Pay Per Result?

Pay Per Result is for businesses whose meaningful conversion doesn't neatly fit the patient, enrollment, client, customer or booking models. We identify another measurable business outcome that can be tracked reliably, agree how it's attributed and measured, and structure fees around that agreed result.

How do you decide what counts as a result?

We define the outcome together before the campaign begins: what event counts, how it is tracked, how attribution works, and how prospects are qualified. The definition is agreed by both parties so the same measurement is used throughout.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. The fee is structured around the agreed result rather than the number of leads collected. No specific price is published; terms are confirmed per campaign.

How is this different from the other Pay Per models?

The named models — Pay Per Patient, Enrollment, Client, Customer and Booking — cover common conversions. Pay Per Result covers any other clearly measurable outcome that doesn't fit those, with the result defined and tracked together before launch.

Define the outcome. Build the system.

Not every business fits a named model. Let's identify the result that matters and build the acquisition system around it.

Pay Per Patient · Pay Per Enrolment · Pay Per Client · Pay Per Customer · Pay Per Booking