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Gym Marketing · Pay Per Customer

Turn gym enquiries into paying members.

An unused membership slot or an empty intro session is a missed opportunity. We help gyms and fitness centres move prospects from enquiry to visit to an agreed paying-customer or membership outcome, with fees structured around that result, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Customer
EnquiryProspect responds
QualifyLocation & timing
VisitIntro session
Follow-upKeep it moving
CustomerPays & joins
Example enquirynow
Hi, I'm looking for a gym near me. Do you offer a trial or an intro session?
Auto-responding & scheduling…

Example conversation, not an actual member.

Built for gyms and fitness centres

GymsFitness centresBoutique fitness studiosStrength & conditioning24-hour gymsMulti-location fitness

A different way to grow your gym

A typical arrangement bills for activity. LCY ties its performance fee to the agreed paying-customer result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Gym Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so prospects don't go cold.
  • We qualify the service, location and intent before your team speaks with anyone.
  • We help guide prospects toward an intro session or visit, with reminders and re-engagement.
  • You pay when the agreed paying-customer result happens.
You pay when the result happens
A customer is counted when the agreed customer conversion happens — for example, a paying customer (or membership where that's how your business defines a result). An enquiry or a visit that doesn't convert is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most gyms lose members

The gap between an enquiry and a paying member is where growth stalls. We close it.

Reply while interest is fresh

A prospect ready to start wants to visit now. The system replies instantly so an enquiry doesn't go cold while your team is busy.

Can I come in for a tour?
Yes — when works for you?

Illustrative conversation.

Keep prospects moving

A prospect who isn't followed up after an intro visit rarely joins. Automated follow-up keeps the conversation moving toward membership.

Visit booked
Day after · Follow-up
Day 3 · Reminder

Example cadence, not a fixed schedule.

Track paying customers

The question isn't how many enquiries arrived — it's how many became paying customers. We track the journey that actually became revenue.

Enquiry→Visit→Customer tracked
How it works

From enquiry to agreed customer outcome

01

Campaign & landing page

We build the offer, campaign and a focused landing page positioned around what your ideal member actually wants — a clear reason to enquire, not just 'contact us'.

LCY handles
02

Response & qualification

The system replies instantly through WhatsApp, Messenger, Instagram, SMS or chat, then collects location and timing preferences so your team speaks with the right opportunities.

LCY handles
03

Visit & follow-up

Automated follow-up keeps the conversation moving and guides prospects toward an intro visit or membership sign-up, with reminders and no-show recovery.

LCY handles
04

Agreed customer outcome

Your gym delivers a great visit and runs a consistent sales process. We track what actually became a paying customer or member, not just how many leads arrived.

Your team handles

More paying members. Less wasted capacity. Let's grow.

Pay around the agreed result

Fees are structured around an agreed paying-customer or membership outcome — not the number of leads collected.

What counts as a result

An enquiry or a visit is a step toward a result — it is not the result itself.

What makes a customer or membership a billable result — including confirmed versus completed status — is agreed before the campaign launches. The exact outcome, fee, advertising budget and responsibilities are confirmed upfront.

What we agree before launch

  • How results are tracked
  • The performance fee
  • The advertising budget
  • Lead handling responsibilities
  • Your sales and membership process

We bring the opportunity. Your gym delivers the experience.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Automated follow-up and reminders
  • Visit scheduling and no-show recovery
  • Conversion tracking and reporting

Your team handles

  • Delivering a great visit and onboarding
  • Availability for human responses when needed
  • A consistent sales and membership process
  • Collecting payment and completing sign-up

Common questions

What counts as a customer?

What makes a customer or membership a billable result is agreed before the campaign launches. An enquiry or a visit is a step toward a result, not the result itself. Terms are confirmed per campaign.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. The fee is structured around an agreed paying-customer outcome rather than the number of leads collected. No specific price is published; terms are confirmed per campaign.

Do you guarantee a number of members?

No. We do not guarantee a specific number of members. The performance model is structured around an agreed customer outcome, defined before launch.

Does this work for both memberships and intro visits?

Yes. The system can respond to membership enquiries and introductory-visit interest, qualify location and timing preferences, and follow up toward the agreed paying-customer or membership outcome. The exact result is agreed before launch.

Let's build your member acquisition system.

More paying members. More repeat visits. Only pay when the agreed result happens.

Pay Per Customer · Pilates Studio Marketing · Performance-Based Marketing