LCY logoLCY
Swim School Marketing · Pay Per Enrollment

Turn swim school enquiries into paid enrollments.

An empty spot in a swim class generates nothing — but the pool, instructor and operating costs still exist. We help swim schools move parents from enquiry to trial to enrollment, with fees structured around the agreed enrollment outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Enrollment
EnquiryParent responds
QualifyLevel & timing
TrialBooking set
AttendTrial class
PaidEnrollment
Example parent enquirynow
Hi, do you have beginner swim classes for a 5-year-old on weekends? Can we book a trial?
Auto-responding & booking a trial…

Example conversation, not actual class times.

Built for swim schools and aquatic programmes

Swim schoolsLearn-to-swim programmesAquatic centresPrivate swim coachingKids swim programmesMulti-pool operators

A different way to grow your swim school

A typical arrangement bills for activity. LCY ties its performance fee to the paid enrollment result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Swim School Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so parents don't wait for your team.
  • We qualify age, programme and preferred timing before your team is involved.
  • We help guide prospects toward a trial booking, with reminders and follow-up.
  • You pay when the agreed enrollment result happens.
You pay when the result happens
An enrollment means the student officially signs up and makes the required payment. Enquiries, trial bookings or trial attendance alone are not paid enrollments.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most swim schools lose enrollments

The gap between a parent enquiry and a paid enrollment is where spots stay empty. We close it.

Fast parent response

Parents compare swim schools quickly. The system replies instantly so an enquiry doesn't go cold while your team is busy.

Do you have weekend classes?
Yes — what age and level?

Illustrative conversation.

Trial follow-up

A trial booking that's followed up once and forgotten rarely becomes an enrollment. Automated follow-up keeps parents moving after the trial.

Trial booked
Day after · Follow-up
Day 3 · Reminder

Example cadence, not a fixed schedule.

Measure paid enrollments

The question isn't how many trials were booked — it's how many became paid enrollments. We track the journey that actually became revenue.

Enquiry→Trial→Enrollment tracked
How it works

From enquiry to paid enrollment

01

Campaign & landing page

Offer and landing page positioned around what parents actually want — a clear reason to enquire about swim classes, not just 'contact us'.

LCY handles
02

Respond & qualify

Instant reply collects the learner's level, age and preferred timing, then guides the parent toward a trial booking when your school offers one.

LCY handles
03

Trial booking & follow-up

Automated follow-up and reminders keep the conversation moving after the trial, with no-show recovery.

LCY handles
04

Paid enrollment

Your school delivers a strong trial and runs a consistent enrollment process. We track what became a paid enrollment, not just how many enquiries arrived.

Your team handles

Fill the spot once. Earn from it repeatedly.

Pay around the agreed enrollment

Fees are structured around an agreed enrollment outcome — not trial bookings or leads.

What counts as a result

A trial booking is a step toward a result — it is not the result itself.

An enrollment is counted when a new student officially signs up for the programme and makes the required payment. Trial bookings, trial attendance, cancellations and no-shows are not counted as enrollments on their own.

What we agree before launch

  • How enrollments are tracked
  • The performance fee
  • The advertising budget
  • Lead handling responsibilities
  • Your enrollment process

We bring the enquiries. Your school delivers the experience.

LCY handles

  • Campaign, landing page and offer
  • Instant parent response and qualification
  • Trial booking and automated follow-up
  • Reminders and no-show recovery
  • Enrollment conversion tracking

Your team handles

  • Deliver a strong trial experience
  • Respond quickly when human attention is needed
  • Run a consistent enrollment process
  • Collect the required payment at sign-up

Common questions

What counts as an enrollment?

An enrollment is counted when a new student officially signs up for the programme and makes the required payment. Trial bookings, trial attendance, cancellations, and no-shows are not counted.

Is a trial booking the same as an enrollment?

No. A trial booking is a step toward an enrollment. The agreed enrollment result requires a new student to sign up and make the required payment.

Do you guarantee a number of enrollments?

No. We do not guarantee a specific number of enrollments. The performance model is structured around an agreed enrollment result, defined before launch.

Do I still need an advertising budget?

Usually yes. Advertising spend reaches potential parents; the performance fee covers the agreed enrollment result. Both the budget and the fee are agreed before launch.

Fill more classes. Grow recurring revenue.

One enrollment can generate months of revenue. Only pay when the agreed enrollment happens.

Pay Per Enrolment · Music School Marketing · Performance-Based Marketing