LCY logoLCY
Cleaning Company Marketing · Pay Per Customer

Turn cleaning enquiries into paying customers.

An open slot in your cleaning schedule is a missed opportunity. We help cleaning companies move prospects from enquiry to quote to an agreed paying-customer outcome, with fees structured around that result, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Customer
EnquiryProspect responds
QualifyService & frequency
QuoteFollow-up
BookingSlot set
CustomerPays & completes
Example enquirynow
Hi, I need weekly home cleaning for a 3-bedroom apartment. What are your rates and availability?
Auto-responding & qualifying…

Example conversation, not an actual customer.

Built for cleaning and home service businesses

Cleaning companiesHome cleaning servicesCommercial cleaningOffice cleaningMove-in / move-out cleaningMulti-location services

A different way to grow your cleaning company

A typical arrangement bills for activity. LCY ties its performance fee to the agreed paying-customer result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Cleaning Company Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so prospects don't go cold.
  • We qualify the service, location and intent before your team speaks with anyone.
  • We help guide prospects toward an intro session or visit, with reminders and re-engagement.
  • You pay when the agreed paying-customer result happens.
You pay when the result happens
A customer is counted when the agreed customer conversion happens — for example, a paying customer (or membership where that's how your business defines a result). An enquiry or a visit that doesn't convert is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most cleaning companies lose customers

The gap between an enquiry and a paying customer is where revenue disappears. We close it.

Reply while interest is fresh

A prospect ready to book wants a quote now. The system replies instantly so an enquiry doesn't go cold while your team is busy.

Can I get a quote for weekly cleaning?
Yes — home or commercial?

Illustrative conversation.

Keep quotes moving

A quote followed up once and forgotten rarely becomes a booking. Automated follow-up keeps prospects moving toward a slot.

Quote sent
Day after · Follow-up
Day 3 · Reminder

Example cadence, not a fixed schedule.

Track paying customers

The question isn't how many enquiries arrived — it's how many became paying customers. We track the journey that actually became revenue.

Enquiry→Quote→Customer tracked
How it works

From enquiry to agreed customer outcome

01

Campaign & landing page

We build the offer, campaign and a focused landing page positioned around what your ideal customer actually wants — a clear reason to enquire, not just 'contact us'.

LCY handles
02

Response & qualification

The system replies instantly through WhatsApp, Messenger, Instagram, SMS or chat, then collects service type, frequency, location and timing so your team speaks with the right opportunities.

LCY handles
03

Quote & booking follow-up

Automated follow-up keeps the conversation moving and guides prospects toward a booking, with reminders and re-engagement.

LCY handles
04

Agreed customer outcome

Your business delivers a great clean and runs a consistent service process. We track what actually became a paying customer, not just how many leads arrived.

Your team handles

More paying customers. More repeat bookings. Let's grow.

Pay around the agreed result

Fees are structured around an agreed paying-customer outcome — not the number of leads collected.

What counts as a result

An enquiry or a quote is a step toward a result — it is not the result itself.

What makes a customer a billable result is agreed before the campaign launches. The exact outcome, fee, advertising budget and responsibilities are confirmed upfront.

What we agree before launch

  • How results are tracked
  • The performance fee
  • The advertising budget
  • Lead handling responsibilities
  • Your booking and service process

We bring the opportunity. Your business delivers the service.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Automated quote and booking follow-up
  • Reminders and re-engagement
  • Conversion tracking and reporting

Your team handles

  • Delivering a reliable cleaning service
  • Availability for human responses when needed
  • A consistent booking and service process
  • Collecting payment for the service

Common questions

What counts as a customer?

What makes a customer a billable result is agreed before the campaign launches. An enquiry or a quote is a step toward a result, not the result itself. Terms are confirmed per campaign.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. The fee is structured around an agreed paying-customer outcome rather than the number of leads collected. No specific price is published; terms are confirmed per campaign.

Do you guarantee a number of customers?

No. We do not guarantee a specific number of customers. The performance model is structured around an agreed customer outcome, defined before launch.

Can the system collect service type and frequency before a quote?

Yes. During qualification the system can collect home or commercial service needs, frequency, location and timing so your team receives a useful enquiry to quote on, rather than a generic contact request.

Let's build your customer acquisition system.

More paying customers. More repeat bookings. Only pay when the agreed result happens.

Pay Per Customer · Pay Per Booking · Performance-Based Marketing