LCY logoLCY
Wedding Planner Marketing · Pay Per Client

Turn wedding planning enquiries into signed clients.

We help wedding planners turn enquiries into signed clients — from the wedding date and service scope to a consultation and an agreed contract, with fees structured around the client outcome, not the number of leads collected. Couples book planners who reply first and prove they understand the vision.

See how it works
Illustrative workflowEnquiry → Client
EnquiryLanding page
ResponseInstant reply
QualifyDate & scope
ConsultationVision & quote
ClientSigned contract
Example enquirynow
Hi, we're getting married next spring and need a full-service planner — what's included and what's your availability?
Auto-responding & qualifying…

Illustrative conversation.

Built for wedding planning businesses

Full-service wedding plannersPartial plannersMonth-of coordinatorsDestination plannersElopement plannersEvent design studios

A different way to grow your wedding planning business

A typical arrangement bills for activity. LCY ties its performance fee to the agreed booking outcome.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive wedding planning enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so booking intent doesn't go cold.
  • We qualify the event date, package and requirements before scheduling.
  • We help guide prospects toward a confirmed booking, with reminders and follow-up.
  • You pay when the agreed booking outcome happens.
You pay when the result happens
What makes a booking billable — for example, a confirmed booking with the required deposit — plus attribution and any cancellation or refund rules, is agreed before launch. A mere enquiry or unconfirmed hold is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most wedding planners lose clients

Couples message several planners at once and book whoever builds trust fastest. The gap between an enquiry and a signed contract is where revenue disappears. We close it.

Reply while excitement is high

Newly engaged couples act on emotion. The system replies instantly so an enquiry doesn't go cold while you're on-site at another wedding.

Are you available next May?
Yes — tell me about your vision!

Illustrative conversation.

Keep consultations moving

A couple who doesn't hear back books someone else. Automated follow-up keeps prospects moving toward a consultation and contract.

Day 0 · Enquiry
Day 1 · Consultation follow-up
Day 3 · Contract reminder

Example cadence, not a fixed schedule.

Track signed clients

The question isn't how many enquiries arrived — it's how many became signed clients. We track the journey that became revenue.

Enquiry→Consultation→Client tracked
How it works

From enquiry to signed client

01

Campaign & landing page

Offer and landing page positioned around the couple's dream day — portfolio, packages and a clear reason to enquire.

LCY handles
02

Respond & qualify

Instant reply captures the wedding date, scope and budget range, then guides the couple toward a consultation.

LCY handles
03

Follow-up & consultation

Automated follow-up keeps the conversation warm, shares testimonials and moves the couple toward a consultation and quote.

LCY handles
04

Agreed client outcome

You deliver a beautiful wedding and sign the contract. We track what became a signed client — not just how many enquiries arrived.

Your team handles

Couples book the planner who responds with confidence. Acquisition should be tied to the signed-client outcome.

Pay around the agreed client

Fees are structured around an agreed client outcome — not consultations booked or leads collected.

What counts as a result

An enquiry or consultation is a step toward a result — it is not the result itself.

A client is counted when the agreed client conversion happens — for example, a signed contract. The exact definition is agreed before launch so both parties use the same measurement. Enquiries that never reply are not counted as results on their own.

What we agree before launch

  • What counts as a client
  • How clients are tracked
  • The performance fee
  • The advertising budget
  • Your consultation and contract process

We bring the couples. You deliver the day.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Consultation follow-up and scheduling
  • Automated follow-up and reminders
  • Client conversion tracking

Your team handles

  • Deliver a beautiful wedding
  • Build trust through consultations
  • Respond quickly when human attention is needed
  • Sign the contract and collect payment

Common questions

What counts as a client?

The exact definition of a client is agreed before the campaign begins. For wedding planners, a client result is typically a signed contract — not an enquiry, a consultation that doesn't convert, or a lead that never replies.

Is a consultation booking the same as a client result?

No. A consultation is a step toward a result. A client counts when the agreed client conversion happens — for example, a signed contract.

Can the system qualify the wedding date upfront?

Yes. During qualification the system can capture the wedding date, scope and budget range so you prioritise the right couples.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. No specific price is published; terms are confirmed per campaign.

Stop paying for leads. Start paying for clients.

More signed clients. More beautiful weddings. Only pay when the agreed client outcome happens.

Pay Per Client · Wedding Venues · Performance-Based Marketing