LCY logoLCY
Plumbing Company Marketing · Pay Per Customer

Turn plumbing enquiries into agreed paid jobs.

We help plumbing companies turn enquiries into agreed paid jobs — from the job type and urgency to a quote and booking, with fees structured around the agreed customer outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Job
EnquiryLanding page
ResponseInstant reply
QualifyJob & urgency
QuoteFollow-up
JobAgreed result
Example enquirynow
Hi, I have a leaking pipe under the kitchen sink — how soon can someone come out?
Auto-responding & qualifying…

Illustrative conversation.

Built for plumbing companies

Residential plumbersEmergency plumbersCommercial plumbingDrainage specialistsMaintenance plumbersMulti-trade plumbing firms

A different way to grow your plumbing company

A typical arrangement bills for activity. LCY ties its performance fee to the agreed paying-customer result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Plumbing Company Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so prospects don't go cold.
  • We qualify the service, location and intent before your team speaks with anyone.
  • We help guide prospects toward an intro session or visit, with reminders and re-engagement.
  • You pay when the agreed paying-customer result happens.
You pay when the result happens
A customer is counted when the agreed customer conversion happens — for example, a paying customer (or membership where that's how your business defines a result). An enquiry or a visit that doesn't convert is not this result.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most plumbing companies lose jobs

A leaking pipe is urgent — callers reach whoever answers first. The gap between an enquiry and an agreed job is where revenue disappears. We close it.

Reply while it's urgent

Plumbing enquiries are often emergencies. The system replies instantly so a call doesn't go cold while your team is on a job.

How soon can you come out?
Today — what's the issue and your location?

Illustrative conversation.

Keep quotes moving

A quote requested and never followed up rarely converts. Automated follow-up keeps prospects moving toward an agreed job.

Day 0 · Enquiry
Day 1 · Quote follow-up
Day 2 · Re-engage

Example cadence, not a fixed schedule.

Track agreed jobs

The question isn't how many enquiries arrived — it's how many became agreed paid jobs. We track the journey that became revenue.

Enquiry→Quote→Job tracked
How it works

From enquiry to agreed job

01

Campaign & landing page

Offer and landing page positioned around what a plumbing customer wants — the service, response time and a clear reason to enquire.

LCY handles
02

Respond & qualify

Instant reply captures the job type, urgency and location, then guides the prospect toward a quote or booking.

LCY handles
03

Follow-up & quote

Automated follow-up and reminders keep the prospect moving toward an agreed job, with re-engagement so opportunities don't disappear.

LCY handles
04

Agreed customer outcome

Your team delivers the job and collects payment. We track what became an agreed paid job — not just how many enquiries arrived.

Your team handles

Every unanswered enquiry is a job lost to whoever replies first. Let's fix that.

Pay around the agreed result

Fees are structured around an agreed customer outcome — not quotes sent or leads collected.

What counts as a result

An enquiry or a quote is a step toward a result — it is not the result itself.

A customer is counted when the agreed customer conversion happens — for example, an agreed paid job. The exact definition is agreed before launch so both parties use the same measurement. Enquiries that never reply are not counted as results on their own.

What we agree before launch

  • What counts as a customer
  • How results are tracked
  • The performance fee
  • The advertising budget
  • Your quote and job process

We bring the demand. Your team delivers the work.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Quote follow-up and booking
  • Automated follow-up and reminders
  • Customer conversion tracking

Your team handles

  • Deliver a quality plumbing job
  • Provide accurate quotes
  • Respond quickly when human attention is needed
  • Run a consistent service process

Common questions

What counts as a customer?

The exact definition of a customer is agreed before the campaign begins. For plumbing companies, a customer result is typically an agreed paid job — not an enquiry, a quote that doesn't convert, or a lead that never replies.

Is a quote the same as a customer result?

No. A quote is a step toward a result, not the result itself. A customer counts when the agreed customer conversion happens — for example, an agreed paid job.

Can the system handle emergency enquiries?

During qualification the system can capture job urgency and type so urgent enquiries are surfaced quickly for your team.

How does pricing and the advertising budget work?

The performance fee and the advertising budget are agreed before the campaign launches. No specific price is published; terms are confirmed per campaign.

Stop paying for leads. Start paying for jobs.

More agreed jobs. More revenue. Only pay when the agreed customer outcome happens.

Pay Per Customer · Pay Per Result · Performance-Based Marketing