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Football Academy Marketing · Pay Per Enrollment

Turn football academy enquiries into paid enrollments.

An empty spot in a training squad is capacity you can't recover. We help football academies (soccer clubs for English-speaking audiences) move parents from enquiry to trial session to enrollment, with fees structured around the agreed enrollment outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Enrollment
EnquiryParent responds
QualifyAge & level
TrialSession booked
Sign upProgramme chosen
PaidRequired payment
Example enquirynow
Hi, my 8-year-old loves football. Do you have a beginners' group and can they trial first?
Auto-responding & booking a trial…

Illustrative conversation.

Built for football and soccer academies

Youth football academiesSoccer training clubsHoliday football campsGoalkeeper programmesGrassroots development squadsMulti-age academies

A different way to grow your football academy

A typical arrangement bills for activity. LCY ties its performance fee to the paid enrollment result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Football Academy Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so parents don't wait for your team.
  • We qualify age, programme and preferred timing before your team is involved.
  • We help guide prospects toward a trial booking, with reminders and follow-up.
  • You pay when the agreed enrollment result happens.
You pay when the result happens
An enrollment means the student officially signs up and makes the required payment. Enquiries, trial bookings or trial attendance alone are not paid enrollments.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most football academies lose enrollments

The gap between a parent enquiry and a paid enrollment is where squad spots stay empty. We close it.

Fast parent response

Parents compare academies quickly. The system replies instantly so an enquiry doesn't go cold while your admin is busy.

Do you have spaces for under-10s?
Yes — what's their experience level?

Illustrative conversation.

Trial follow-up

A trial session followed up once and forgotten rarely becomes an enrollment. Automated follow-up keeps parents moving after the trial.

Trial booked
Day after · Follow-up
Day 3 · Reminder

Example cadence, not a fixed schedule.

Measure paid enrollments

The question isn't how many trials were booked — it's how many became paid enrollments. We track the journey that actually became revenue.

Enquiry→Trial→Enrollment tracked
How it works

From enquiry to paid enrollment

01

Campaign & landing page

Offer and landing page positioned around what parents actually want — age group, level and a clear reason to enquire, not just 'contact us'.

LCY handles
02

Respond & qualify

Instant reply collects the child's age group, experience level and preferred training times, then guides the parent toward a trial session.

LCY handles
03

Trial booking & follow-up

Automated follow-up and reminders keep the conversation moving after the trial, with no-show recovery.

LCY handles
04

Paid enrollment

Your academy delivers a strong trial and runs a consistent enrollment process. We track what became a paid enrollment, not just how many enquiries arrived.

Your team handles

Fill the squad once. Earn from a full season.

Pay around the agreed enrollment

Fees are structured around an agreed enrollment outcome — not trials or leads.

What counts as a result

A trial session is a step toward a result — it is not the result itself.

An enrollment is counted when a new student officially signs up for the programme and makes the required payment. Trial bookings, trial attendance, cancellations and no-shows are not counted as enrollments on their own.

What we agree before launch

  • How enrollments are tracked
  • The performance fee
  • The advertising budget
  • Lead handling responsibilities
  • Your enrollment process

We bring the enquiries. Your academy delivers the experience.

LCY handles

  • Campaign, landing page and offer
  • Instant parent response and qualification
  • Trial booking and automated follow-up
  • Reminders and no-show recovery
  • Enrollment conversion tracking

Your team handles

  • Deliver a strong trial session experience
  • Respond quickly when human attention is needed
  • Run a consistent enrollment process
  • Collect the required payment at sign-up

Common questions

What counts as an enrollment?

An enrollment is counted when a new student officially signs up for the programme and makes the required payment. Trial bookings, trial attendance, cancellations, and no-shows are not counted.

Is a trial session the same as an enrollment?

No. A trial session is a step toward an enrollment. The agreed enrollment result requires a new student to sign up and make the required payment.

Do you guarantee a number of enrollments?

No. We do not guarantee a specific number of enrollments. The performance model is structured around an agreed enrollment result, defined before launch.

Can the system qualify age group and level before a trial?

Yes. During qualification the system can collect the child's age group and experience level so coaches spend trial time on the right fit rather than casual enquiries.

Fill more squads. Grow season revenue.

One enrollment can generate a full season of fees. Only pay when the agreed enrollment happens.

Pay Per Enrolment · Performance-Based Marketing · Lead Generation