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Dance School Marketing · Pay Per Enrollment

Turn dance class enquiries into paid enrollments.

An empty spot in a dance class generates nothing — but the operating cost still exists. We help dance schools move parents from enquiry to trial to enrollment, with fees structured around the agreed enrollment outcome, not the number of leads collected.

See how it works
Illustrative workflowEnquiry → Enrollment
EnquiryParent responds
TrialClass booked
AttendTrial class
Sign upEnrollment
PaidRequired payment
Example parent enquirynow
Hi, do you have beginner ballet classes for a 5-year-old? What days are available?
Auto-responding & booking a trial…

Example conversation, not actual class times.

Built for dance schools and studios

BalletHip hopContemporaryJazzKids danceDance academies

A different way to grow your dance school

A typical arrangement bills for activity. LCY ties its performance fee to the paid enrollment result.

The Traditional Model

Pay for activity, carry the risk

  • A typical retainer-led arrangement may charge management fees independently of customer outcomes.
  • You receive Dance School Marketing enquiries that may never reply.
  • Manual follow-up and booking work is left to your business.
  • Opportunities get forgotten after one or two follow-ups.
  • You carry most of the marketing risk whether results happen or not.
The usual invoice

Agency fee + ad spend + … “the marketing bill still arrives.”

The LCY Model

We focus on the result, not just the lead

  • We build the campaign and the landing page.
  • We automate response and follow-up so parents don't wait for your team.
  • We qualify age, programme and preferred timing before your team is involved.
  • We help guide prospects toward a trial booking, with reminders and follow-up.
  • You pay when the agreed enrollment result happens.
You pay when the result happens
An enrollment means the student officially signs up and makes the required payment. Enquiries, trial bookings or trial attendance alone are not paid enrollments.

Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.

Where most dance schools lose enrollments

The gap between a parent enquiry and a paid enrollment is where spots stay empty. We close it.

Fast parent response

Parents compare dance schools quickly. The system replies instantly so an enquiry doesn't go cold while your team is busy.

Do you have hip hop classes for beginners?
Yes — what age group?

Illustrative conversation.

Trial follow-up

A trial booking that's followed up once and forgotten rarely becomes an enrollment. Automated follow-up keeps parents moving after the trial.

Trial booked
Day after · Follow-up
Day 3 · Reminder

Example cadence, not a fixed schedule.

Measure paid enrollments

The question isn't how many trials were booked — it's how many became paid enrollments. We track the journey that actually became revenue.

Enquiry→Trial→Enrollment tracked
How it works

From enquiry to paid enrollment

01

Campaign & landing page

Offer and landing page positioned around what parents actually want — class style, age-group suitability and a clear reason to enquire, not just 'contact us'.

LCY handles
02

Respond & qualify

Instant reply collects class style, age group, experience level and preferred schedule, then guides the parent toward a trial booking.

LCY handles
03

Trial booking & follow-up

Automated follow-up and reminders keep the conversation moving after the trial, with no-show recovery.

LCY handles
04

Paid enrollment

Your school delivers a strong trial and runs a consistent enrollment process. We track what became a paid enrollment, not just how many enquiries arrived.

Your team handles

Fill the spot once. Earn from it repeatedly.

Pay around the agreed enrollment

Fees are structured around an agreed enrollment outcome — not trial bookings or leads.

What counts as a result

A trial booking is a step toward a result — it is not the result itself.

An enrollment is counted when a new student officially signs up for the programme and makes the required payment. Trial bookings, trial attendance, cancellations and no-shows are not counted as enrollments on their own.

What we agree before launch

  • How enrollments are tracked
  • The performance fee
  • The advertising budget
  • Lead handling responsibilities
  • Your enrollment process

We bring the enquiries. Your school delivers the experience.

LCY handles

  • Campaign, landing page and offer
  • Instant parent response and qualification
  • Trial booking and automated follow-up
  • Reminders and no-show recovery
  • Enrollment conversion tracking

Your team handles

  • Deliver a strong trial class experience
  • Confirm age-group and level suitability
  • Respond quickly when human attention is needed
  • Run a consistent enrollment process and collect payment

Common questions

What counts as an enrollment?

An enrollment is counted when a new student officially signs up for the programme and makes the required payment. Trial bookings, trial attendance, cancellations, and no-shows are not counted.

Is a trial booking the same as an enrollment?

No. A trial booking is a step toward an enrollment. The agreed enrollment result requires a new student to sign up and make the required payment.

How do you handle class style and level fit?

The system collects class style, age group and experience level during qualification so parents are guided toward a suitable class. Final suitability for a class is confirmed by your school.

Do I still need an advertising budget?

Usually yes. Advertising spend reaches potential parents; the performance fee covers the agreed enrollment result. Both the budget and the fee are agreed before launch.

Fill more classes. Grow recurring revenue.

One enrollment can generate months of revenue. Only pay when the agreed enrollment happens.

Pay Per Enrolment · Performance-Based Marketing · Lead Generation