Turn enquiries into signed clients.
For professional and high-value service businesses — consultants, agencies, interior designers, contractors and B2B services — we generate enquiries, qualify intent and move prospects through consultation toward an agreed client outcome. Fees are structured around the signed client, not the number of leads collected.
Example conversation, not an actual client.
Example conversation, not an actual client.
Built for professional & high-value services
A different way to win clients
Most agencies bill for activity. LCY ties its performance fee to the signed-client outcome.
The Traditional Model
Pay for activity, carry the risk
- A typical retainer-led arrangement may charge management fees independently of customer outcomes.
- You receive enquiries that may never reply.
- Manual follow-up and booking work is left to your business.
- Opportunities get forgotten after one or two follow-ups.
- You carry most of the marketing risk whether results happen or not.
Agency fee + ad spend + … “the marketing bill still arrives.”
The LCY Model
We focus on the result, not just the lead
- We build the campaign, the landing page and the offer.
- We automate lead response and follow-up across your channels.
- We qualify scope and intent before your team takes the consultation.
- We help guide prospects toward a consultation, proposal and close.
- You pay when the agreed client outcome happens.
Advertising budget and any other agreed costs are separate; scope, fees and tracking are agreed upfront.
Where high-value firms lose clients
Each new client represents significant revenue — so a lead that goes cold or a proposal that's forgotten is expensive. We close that gap.
Reply while intent is fresh
High-value prospects compare firms quickly. The system replies instantly so an enquiry doesn't go cold while your team is in meetings or on site.
Example conversation.
Keep proposals moving
A consultation followed up once and forgotten rarely becomes a signed client. Automated follow-up keeps the conversation moving toward the proposal and close.
Example cadence, not a fixed schedule.
Track signed clients
The question isn't how many consultations were booked — it's how many became signed clients. We track the journey that actually became revenue.
From enquiry to signed client
Campaign & landing page
Offer and landing page positioned around what your ideal client actually wants — a clear reason to enquire, not just 'contact us'.
LCY handlesRespond & qualify
Instant reply collects scope, service required and intent, then guides the prospect toward a consultation or meeting.
LCY handlesConsultation & follow-up
Automated follow-up keeps the conversation moving after the consultation, with reminders and re-engagement so proposals don't stall.
LCY handlesAgreed client outcome
Your team delivers the consultation, builds the proposal and closes. We track what became a signed client — not just how many enquiries arrived.
Your team handlesCampaign & landing page
Offer and landing page positioned around what your ideal client actually wants — a clear reason to enquire, not just 'contact us'.
LCY handlesRespond & qualify
Instant reply collects scope, service required and intent, then guides the prospect toward a consultation or meeting.
LCY handlesConsultation & follow-up
Automated follow-up keeps the conversation moving after the consultation, with reminders and re-engagement so proposals don't stall.
LCY handlesAgreed client outcome
Your team delivers the consultation, builds the proposal and closes. We track what became a signed client — not just how many enquiries arrived.
Your team handlesWhen each new client represents significant revenue, acquisition should be tied to the client outcome.
Pay around the agreed client
Fees are structured around an agreed client outcome — not consultations booked or leads collected.
What counts as a result
A consultation booking is a step toward a result — it is not the result itself.
What we agree before launch
- What counts as a client
- How clients are tracked
- The performance fee
- The advertising budget
- Your sales and proposal process
We build the pipeline. Your team closes the client.
LCY handles
- Campaign, landing page and offer
- Instant response and lead qualification
- Consultation booking and automated follow-up
- Reminders and re-engagement
- Client conversion tracking
Your team handles
- Deliver a strong consultation
- Build and send the proposal
- Run a consistent closing process
- Respond quickly when human attention is needed
Common questions
What counts as a client?
The exact definition of a client is agreed before the campaign begins so both parties use the same measurement. For professional and high-value services, a client result is typically a signed client or an agreed conversion event — not an enquiry, a consultation booking, or a lead that never replies.
How does pricing and the advertising budget work?
The performance fee and the advertising budget are agreed before the campaign launches. The fee is structured around an agreed client outcome rather than the number of leads collected. No specific price is published; terms are confirmed per campaign.
Is a consultation booking the same as a client result?
No. A consultation booking is a step toward a result, not the result itself. A client counts as a result when the agreed client conversion happens — for example, a signed client.
How is this different from Pay Per Customer?
Pay Per Client is built for professional and high-value service businesses where each new client represents significant revenue and the sales process runs through consultation, proposal and signing. Pay Per Customer is built for consumer and local businesses where the result is a completed purchase or paying customer.
Stop paying for leads. Start paying for clients.
More signed clients. More measurable results. Only pay when the agreed client outcome happens.
Pay Per Customer · Interior Design Marketing · Renovation Contractor Marketing · Pay Per Booking · Pay Per Result · Lead Generation