LCY logoLCY
Lead Generation · Pay Per Client · Pay Per Customer

Turn enquiries into clients and customers.

For professional and local service businesses, we generate enquiries, qualify them, follow up automatically and help convert them into agreed clients, customers or bookings — not just collect leads. Fees are structured around the agreed result.

See how it works
Illustrative workflowEnquiry → Customer
EnquiryProspect responds
QualifyIntent & needs
AppointmentConsult / demo
ClientSigned
CustomerPaid
Example pipelinestatus cards
New enquiryQualified
Consultation bookedConfirmed
Signed clientResult

Illustrative only — no actual results or clients.

Pay Per Client

For professional & high-value services

When each new client represents significant revenue, acquisition should be tied to the client outcome — not clicks or enquiries. We help professional and B2B service businesses attract, qualify and convert high-intent prospects into signed clients.

ConsultantsAgenciesInterior designersContractorsFinancial servicesB2B servicesProfessional services
Pay Per Customer

For consumer & local businesses

For businesses that thrive on volume and repeat visits, we help turn local demand into paying customers. From first enquiry to completed purchase, the system is structured around the customer result that matters to your bottom line.

FitnessGymsBeautyAutomotiveHome servicesMembership businessesLocal services

Where most businesses lose the result

More leads aren't always the answer. Sometimes the real problem is what happens after the lead arrives.

Reply while intent is fresh

A prospect who waits for a reply is a prospect who compares options. The system responds instantly so opportunities don't go cold.

Can I book a consultation?
Yes — what service do you need?

Example conversation.

Keep opportunities moving

A lead followed up once and forgotten is a lost client or customer. Automated follow-up keeps the conversation moving after the first message.

Day 0 · Enquiry
Day 1 · Follow-up
Day 3 · Re-engage

Example cadence, not a fixed schedule.

Track the real result

The question isn't how many leads arrived — it's how many became an agreed client, customer or booking. We track what actually became revenue.

Enquiry→Appointment→Result tracked
How it works

From enquiry to agreed result

01

Campaign & landing page

Offer and landing page positioned around what your ideal customer actually wants.

LCY handles
02

Respond & qualify

Instant reply collects service required, needs and intent so your team speaks with the right opportunities.

LCY handles
03

Follow up & book

Automated follow-up keeps opportunities moving toward a consultation, demo or appointment.

LCY handles
04

Convert & track

Your team delivers the experience and closes. We measure what became an agreed client, customer or booking.

Your team handles

Stop buying leads. Start buying outcomes.

Pay around the agreed result

Fees are structured around an agreed client, customer or booking — not the number of leads collected.

What counts as a result

The exact definition is agreed before the campaign begins so both parties use the same measurement.

A client, customer or booking is counted when the agreed conversion happens — for example, a signed client or a completed purchase. Enquiries that never reply, cancellations and no-shows are not counted as results on their own.

What we agree before launch

  • How results are tracked
  • The performance fee
  • The advertising budget
  • Lead handling responsibilities
  • Your sales process

We build the pipeline. Your team closes the customer.

LCY handles

  • Campaign, landing page and offer
  • Instant response and lead qualification
  • Automated follow-up and reminders
  • Appointment, consultation or demo booking
  • Conversion tracking and reporting

Your team handles

  • Deliver a strong service once the prospect arrives
  • Respond quickly when human intervention is required
  • Run a consistent sales process
  • Agree the result definition, tracking, fee and budget

Common questions

What does Pay Per Client mean?

For professional and high-value service businesses, fees are structured around an agreed client result — a signed client — rather than clicks or enquiries.

What does Pay Per Customer mean?

For consumer and local businesses, fees are structured around an agreed customer result — a completed purchase or paying customer — rather than raw leads.

Do you only run ads?

No. We can build the complete acquisition journey including landing pages, CRM, AI conversations, qualification, automated follow-up, booking, reminders and tracking.

What counts as a result?

The exact definition of a client, customer or booking is agreed before the campaign begins so both parties use the same measurement. Enquiries that never reply, cancellations and no-shows are not counted as results on their own.

Stop buying leads. Start buying outcomes.

More clients. More customers. More bookings. Only pay when the agreed result happens.

Healthcare Marketing · Education Marketing · Performance-Based Marketing